Making help findable on FilipinoHub
Restructuring a community platform around what people are trying to do, not how the content happens to be filed.
TOOLS
Figma, FigmaMake, Jira
team
Product, Engineering, QA
⚡️ the 30-second version
FilipinoHub is a community platform for Filipinos living in Hong Kong: a place to find employment resources, local services, legal guidance, and community events. The content was all there. The structure wasn’t helping people find it.
I restructured the platform around what people are actually trying to do, cutting the steps to key resources by 50%, then supported it through QA to launch and caught 60+ issues before go-live.
An existing community platform where help was buried. My brief: make it findable, for people navigating an unfamiliar city, and protect that intent through to launch.
50%
fewer steps to key resources
60+
QA issues caught pre-launch
Full case study coming soon
Other Work
Led the redesign of onboarding, plan selection & checkout for Spacebox 📦 Lifted sign-up conversion by 33% and first app opens by 131% MoM.
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