Onboarding That Drives Conversions
Improved first-time user trust and clarity to increase sign-ups by 33%
Role
Product Designer
Team
1 Product Manager
3 Engineers
Skills
Product Design
CRO
User Testing
DEVICE
iOS
Android
Problem
How might we design onboarding that earns first-time user trust instantly?
Spacebox’s onboarding was not effectively communicating what the service was or why users should trust it.
This created hesitation at the very first interaction and led to drop-offs before sign-up.
solution
A trust-first onboarding experience designed to improve clarity and reduce hesitation.
Introduce credibility signals early
Simplify how the service is explained
Reframe onboarding as a guided decision
OUTCOME
33%
increase in sign-up conversion
Improved
first-time user trust and confidence
15K+
users
Initial Observations
There was a clear gap between what users needed to feel and what the product was showing.
From internal discussions and user insights, we identified that:
Users wanted to quickly understand if they could trust Spacebox
Users needed clarity on how the service actually works
Users were unsure which storage option was right for them
Old onboarding flow
Improved onboarding flow
PAIN POINTS
Lack of clarity
The onboarding did not clearly explain the service upfront, forcing users to piece together information.
Low trust signals
Credibility such as years in business and risk free trial appeared too late in the flow.
Misaligned presentation
Visuals and tone felt too playful for a 30+ audience, reducing perceived professionalism.
REFLECTION
Trust is a core part of conversion
If users do not feel confident, they will not move forward.
Clarity is more important than persuasion
Helping users understand the product reduces the need to convince them.
Onboarding shapes the entire experience
It is not just an introduction, but a key moment that determines whether users continue.
