Designing Access Through Community
Made it easier for Filipino users in Hong Kong to find trusted resources through a community-first experience
Role
Product Designer
Team
2 Client stakeholders
1 Product Manager
1 Visual Designer
2 Engineers
Skills
AI-assisted Ideation
Information Architecture
Product Design
QA Testing
DEVICE
Desktop Web
Mobile Web
Problem
How might we build a digital space that connects Filipinos in Hong Kong to community, opportunities, and safe resources?
FilipinoHub was created to support Filipino people in Hong Kong who often face discrimination and limited access to opportunities. The platform brings together community, businesses, talent, and safe resources in one place.
solution
A structured, community-first website experience designed for clarity, discovery, and access.
Improved clarity of platform offerings for first-time users
Removed barriers to discovering relevant businesses and services
Made community support easier to find and act on
OUTCOME
Improved
access to trusted community resources
Clearer
navigation and content discovery
End-to-end
design, build, and QA delivery
Initial Observations
The platform had strong intent but lacked structure.
Users needed:
A clearer understanding of what FilipinoHub offers
Easier navigation across content and services
A more trustworthy and cohesive experience
PAIN POINTS
Lack of structure
Content existed but was not organized in a clear, navigable way
Fragmented experience
Pages and sections felt disconnected
Sensitive user needs
Users were looking for safe housing, trusted services, and community support
REFLECTION
Design can support real-world impact
This project focused on supporting a community, not just improving a product
Structure drives discovery
Clear organization makes content more useful
Design continues beyond handoff
QA and collaboration were key to delivering the final experience
